Founder - Stephen Madison, a native of Hampton Roads, started his cycling journey riding on three wheels trying to keep up with his brothers on the sidewalks of Norfolk. As an adult, he started to compete in local triathlons and found that he experienced more significant issues on the bike than other riders. He first learned about the power of a world class bike fit when his uncle introduced him to master bike fitter Chris Richardson in 2019. After experiencing a life changing fit, he understood that bike fitting is not a one time event, it is a life long commitment. Every year his position on the bike has evolved, and now he is one the fastest triathlon riders in Virginia.

Stephen has a passion for cycling education, and is expected to earn his IBFI Level II and Cyclologic Level II bike fitter certifications in early 2027. He has proudly been mentored by world class bike fitters Chris Richardson, Paraic McGlynn, and John Higgins. Stephen is always searching for more opportunities to further his education in order to ensure his clients get the best service possible.

Stephen values establishing strong relationships with his clients and understanding what their long term goals are. He loves working with newcomers to cycling that are nervous about buying a new bike just as much as elite performance focused riders. Stephen also specialized in aerodynamic education and firmly believes that aerodynamic testing is not just important for elite athletes.